In 2023, spending on product placement on digital media in the United States rose 15.4 percent, making it the fastest-growing channel for this marketing tactic that year. Music and TV followed as the only other media with double-digit increase rates: 12.4 and 10.5 percent, respectively. According to the same study, TV alone held over three-quarters of the U.S. product placement revenue share in 2023.
Channels with the fastest-growing spending on product placement in the United States in 2023
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PQ Media (@PQMedia). (August 9, 2024). Channels with the fastest-growing spending on product placement in the United States in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376391/growth-media-product-placement-spending-united-states/
PQ Media (@PQMedia). "Channels with the fastest-growing spending on product placement in the United States in 2023." Chart. August 9, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376391/growth-media-product-placement-spending-united-states/
PQ Media (@PQMedia). (2024). Channels with the fastest-growing spending on product placement in the United States in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376391/growth-media-product-placement-spending-united-states/
PQ Media (@PQMedia). "Channels with The Fastest-growing Spending on Product Placement in The United States in 2023." Statista, Statista Inc., 9 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376391/growth-media-product-placement-spending-united-states/
PQ Media (@PQMedia), Channels with the fastest-growing spending on product placement in the United States in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376391/growth-media-product-placement-spending-united-states/ (last visited November 10, 2024)
Channels with the fastest-growing spending on product placement in the United States in 2023 [Graph], PQ Media (@PQMedia), August 9, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376391/growth-media-product-placement-spending-united-states/
