In 2021, the global spending on product placement in films theatrically released surpassed 2.23 billion U.S. dollars. Among movies released on video streaming platforms, the figure amounted to 540 million dollars – less than one-quarter of the value recorded among theatrical films. The same source estimated that the product placement global revenue grew by over 14 percent to more than 26 billion dollars in 2022.
Revenue of product placement in film worldwide in 2021, by distribution method
(in million U.S. dollars)
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PQ Media (@PQMedia). (August 29, 2022). Revenue of product placement in film worldwide in 2021, by distribution method (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376062/size-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia). "Revenue of product placement in film worldwide in 2021, by distribution method (in million U.S. dollars)." Chart. August 29, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376062/size-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia). (2022). Revenue of product placement in film worldwide in 2021, by distribution method (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376062/size-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia). "Revenue of Product Placement in Film Worldwide in 2021, by Distribution Method (in Million U.S. Dollars)." Statista, Statista Inc., 29 Aug 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376062/size-product-placement-film-distribution-worldwide/
PQ Media (@PQMedia), Revenue of product placement in film worldwide in 2021, by distribution method (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376062/size-product-placement-film-distribution-worldwide/ (last visited November 10, 2024)
Revenue of product placement in film worldwide in 2021, by distribution method (in million U.S. dollars) [Graph], PQ Media (@PQMedia), August 29, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376062/size-product-placement-film-distribution-worldwide/
