According to a survey conducted across 26 countries in 2022, respondents spent an average of 15.6 hours per month on consuming K-pop content. While this represents a decrease from the previous year, time spent on K-pop consumption has generally increased since 2017.
Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2023
(in hours)
* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.
Respondents count by age bracket was as follows:
2018: 5,248
2019: 5,665
2020: 4,695
2021: 4,679
2022: 12,511
2023: 12,566
Original question: "How much time did you spend on Korean music per month on average?"
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2023 (in hours) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange. "Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2023 (in hours)." Chart. April 2, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange. (2024). Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2023 (in hours). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange. "Amount of Time Spent per Month on South Korean Pop Music (K-pop) Worldwide from 2017 to 2023 (in Hours)." Statista, Statista Inc., 2 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange, Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2023 (in hours) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375990/south-korea-monthly-time-spent-for-kpop/ (last visited November 10, 2024)
Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2023 (in hours) [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375990/south-korea-monthly-time-spent-for-kpop/
