According to a 2023 survey on retail media conducted in Australia, 53 percent of respondents claimed that they operate or have clients that operate in the fast moving consumer goods category. The other most popular categories in which retail media advertisers operated were retail, health and beauty, and alcoholic beverages.
Categories in which retail media advertisers operate in Australia as of February 2023
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IAB Australia. (March 2, 2023). Categories in which retail media advertisers operate in Australia as of February 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia. "Categories in which retail media advertisers operate in Australia as of February 2023." Chart. March 2, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia. (2023). Categories in which retail media advertisers operate in Australia as of February 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia. "Categories in Which Retail Media Advertisers Operate in Australia as of February 2023." Statista, Statista Inc., 2 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia, Categories in which retail media advertisers operate in Australia as of February 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375777/australia-categories-retail-media-advertisers-operate-in/ (last visited November 10, 2024)
Categories in which retail media advertisers operate in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
