According to a survey conducted by Rakuten Insight in 2023 on social commerce in Malaysia, 64 percent of respondents between the ages of 16 to 24 stated that they purchased something using social media because it was convenient. This was the most common reason for respondents who have purchased items via social media, followed by sale or promotion if purchased on social media.
Leading reasons to purchase something via social media in Malaysia as of February 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Leading reasons to purchase something via social media in Malaysia as of February 2023, by age [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375399/malaysia-reasons-for-social-commerce-purchase-by-age/
Rakuten Insight. "Leading reasons to purchase something via social media in Malaysia as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375399/malaysia-reasons-for-social-commerce-purchase-by-age/
Rakuten Insight. (2023). Leading reasons to purchase something via social media in Malaysia as of February 2023, by age. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375399/malaysia-reasons-for-social-commerce-purchase-by-age/
Rakuten Insight. "Leading Reasons to Purchase Something via Social Media in Malaysia as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375399/malaysia-reasons-for-social-commerce-purchase-by-age/
Rakuten Insight, Leading reasons to purchase something via social media in Malaysia as of February 2023, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375399/malaysia-reasons-for-social-commerce-purchase-by-age/ (last visited November 13, 2024)
Leading reasons to purchase something via social media in Malaysia as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1375399/malaysia-reasons-for-social-commerce-purchase-by-age/
