Number of digital ad channels used by online retailers worldwide 2022-23, by country

Published by Statista Research Department, Nov 16, 2023
It was found that online retailers from Austria advertised on an average of 3.6 digital channels in 2023. E-retailers from the United States advertised on 2.3 digital channels. Among the presented countries and regions, the numbers was lowest for New Zealand, with 1.9 digital channels.

Number of digital advertising channels used by online retailers in selected countries and regions worldwide in 2022 and 2023

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Release date

September 2023

Region

Worldwide

Survey time period

2022 and 2023

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds 2022 and 7.2 million products from over 16,000 channel feeds in 2023. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries in 2022 and over 60 different countries in 2023 including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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