Frequency of eating breakfast in Japan 2023

Published by C. Diep, May 27, 2024

Nearly 79 percent of consumers in Japan usually ate breakfast every day, as revealed in a survey conducted in November 2023. While only 10.1 percent of skipped breakfast, for people between 20 and 39 years, this figure amounts to around 19 percent. The government targets in its 'Fourth Basic Plan on Promoting Dietary Education' to reduce the share to as low as 15 percent by 2025.

Frequency of eating breakfast in Japan as of November 2023

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Release date

March 2024

Region

Japan

Survey time period

November 1 to 27, 2023

Number of respondents

2,309 respondents

Age group

20 years and older

Special properties

postal and online survey; only one answer allowed

Supplementary notes

Original question: "Do you have breakfast usually?"

Percentages may not total 100 due to rounding by the source.

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