Share of enterprises that use social media in Portugal 2014-2023

Published by Beatriz Luz, Jul 29, 2024
The use of social media by Portuguese companies increased over the observed period, from 39 percent, in 2014, to more than 61 percent, in 2023.

Share of enterprises that use social media in Portugal from 2014 to 2023

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Source

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Release date

December 2023

Region

Portugal

Survey time period

2014 to 2023

Number of respondents

151,000*

Supplementary notes

* Number of surveys for the European Union.
It is not specified how many of these were Portuguese enterprises.

The survey population consists of enterprises with 10 or more employees and self-employed persons, and does not include enterprises from the financial sector.

The source does not provide data for 2018 or 2022.

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Overview

8

User demographics

7

User behavior

5

Social media use by enterprises

5

Meta

8

YouTube

4

Other social media platforms

8

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Topics

Social media in PortugalSocial mediaFacebookSocial media usage in Western EuropeSocial media usage in Spain
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