Viewing households only watching one program on streaming services in the U.S. 2023

Published by
Julia Stoll,
Nov 9, 2024

A 2023 study found that streaming services with a small library were more likely to be used for one program than platforms with a larger catalog, with over 50 percent of U.S. households using Paramount+ and Hulu, watching one specific piece of content. By contrast, the share of single-program viewing households on Netflix amounted to 31 percent.

Share of viewing households that only watched one program on selected video streaming services in the United States in 2nd half of 2023

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Release date

February 2024

Region

United States

Survey time period

H2 2023

Special properties

top 50 programs that include movies and TV show episodes

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Statistics on " Content strategies of video streaming services "

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Topics

Paramount PlusAmazon Prime VideoNetflixHuluMax
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