According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, around 58 percent of respondents answered they purchased something via social media because it was convenient to do so. Another 44 percent stated that there was an ongoing sale or promotion for buying the item on social media.
Reasons to purchase something via social media in South Korea as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in South Korea as of February 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to purchase something via social media in South Korea as of February 2023." Chart. March 15, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. (2023). Reasons to purchase something via social media in South Korea as of February 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to Purchase Something via Social Media in South Korea as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight, Reasons to purchase something via social media in South Korea as of February 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373330/south-korea-social-commerce-purchase-reasons/ (last visited November 10, 2024)
Reasons to purchase something via social media in South Korea as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373330/south-korea-social-commerce-purchase-reasons/
