During a February 2022 survey conducted among consumers in the United States, 87 percent of respondents among Generation Z stated that they were planning to join additional premium loyalty programs. Millennials and Generation X consumers followed with 85 percent and 79 percent, respectively.
Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation
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MarketingCharts. (June 24, 2022). Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373015/share-consumers-join-premium-loyalty-programs-us/
MarketingCharts. "Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation." Chart. June 24, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373015/share-consumers-join-premium-loyalty-programs-us/
MarketingCharts. (2022). Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373015/share-consumers-join-premium-loyalty-programs-us/
MarketingCharts. "Share of Consumers Planning to Join Additional Premium Loyalty Programs in The United States as of June 2022, by Generation." Statista, Statista Inc., 24 Jun 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373015/share-consumers-join-premium-loyalty-programs-us/
MarketingCharts, Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373015/share-consumers-join-premium-loyalty-programs-us/ (last visited November 10, 2024)
Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation [Graph], MarketingCharts, June 24, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1373015/share-consumers-join-premium-loyalty-programs-us/
