In 2021, Fenty Beauty by Rihanna was the celebrity beauty brand of which U.S. consumers were most aware, with around 14 percent of respondents stating that they had heard, read, or seen a lot about said brand. However, that year, brand awareness for celebrity beauty brands in the United States was generally not very high.
Brand awareness of celebrity beauty brands in the United States in 2021
The source specifies that the data was weighted in order to obtain a target sample of
adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
Respondents were asked how much they had seen, read or heard about the celebrity beauty brands considered.
*In 2022, Kim Kardashian's brand was changed to SKNN.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (December 7, 2021). Brand awareness of celebrity beauty brands in the United States in 2021 [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372995/brand-awareness-of-celebrity-beauty-brands-in-the-us/
Morning Consult. "Brand awareness of celebrity beauty brands in the United States in 2021." Chart. December 7, 2021. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372995/brand-awareness-of-celebrity-beauty-brands-in-the-us/
Morning Consult. (2021). Brand awareness of celebrity beauty brands in the United States in 2021. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372995/brand-awareness-of-celebrity-beauty-brands-in-the-us/
Morning Consult. "Brand Awareness of Celebrity Beauty Brands in The United States in 2021." Statista, Statista Inc., 7 Dec 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372995/brand-awareness-of-celebrity-beauty-brands-in-the-us/
Morning Consult, Brand awareness of celebrity beauty brands in the United States in 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372995/brand-awareness-of-celebrity-beauty-brands-in-the-us/ (last visited September 19, 2024)
Brand awareness of celebrity beauty brands in the United States in 2021 [Graph], Morning Consult, December 7, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372995/brand-awareness-of-celebrity-beauty-brands-in-the-us/