According to a survey from March 2023 among U.S. Taylor Swift fans, also called 'Swifties', the largest share of Swift fans were white, namely 74 percent. Another 13 percent were Black while only nine percent were Asian. In 2023, Swift announced her first tour in years, called 'Era', which already caused chaos when her significant fan base tried to purchase tickets for the long anticipated concerts.
Demographic profile of Taylor Swift fans in the United States as of March 2023, by ethnicity
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Morning Consult. (March 14, 2023). Demographic profile of Taylor Swift fans in the United States as of March 2023, by ethnicity [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372978/taylor-swift-fans-by-ethnicity/
Morning Consult. "Demographic profile of Taylor Swift fans in the United States as of March 2023, by ethnicity." Chart. March 14, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372978/taylor-swift-fans-by-ethnicity/
Morning Consult. (2023). Demographic profile of Taylor Swift fans in the United States as of March 2023, by ethnicity. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372978/taylor-swift-fans-by-ethnicity/
Morning Consult. "Demographic Profile of Taylor Swift Fans in The United States as of March 2023, by Ethnicity." Statista, Statista Inc., 14 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372978/taylor-swift-fans-by-ethnicity/
Morning Consult, Demographic profile of Taylor Swift fans in the United States as of March 2023, by ethnicity Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372978/taylor-swift-fans-by-ethnicity/ (last visited November 13, 2024)
Demographic profile of Taylor Swift fans in the United States as of March 2023, by ethnicity [Graph], Morning Consult, March 14, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372978/taylor-swift-fans-by-ethnicity/
