During a January 2023 global survey among marketing decision-makers, 61 percent said customer experience benefitted the most from improving marketing data quality. Around 45 percent of respondents mentioned engagement, while 35 percent cited lead generation.
Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023
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Ascend2. (February 9, 2023). Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372895/areas-marketing-data-quality-benefits/
Ascend2. "Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023." Chart. February 9, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372895/areas-marketing-data-quality-benefits/
Ascend2. (2023). Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372895/areas-marketing-data-quality-benefits/
Ascend2. "Areas in Which Marketing Decision-makers Saw The Greatest Benefits of Improving Marketing Data Quality Worldwide as of January 2023." Statista, Statista Inc., 9 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372895/areas-marketing-data-quality-benefits/
Ascend2, Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372895/areas-marketing-data-quality-benefits/ (last visited November 10, 2024)
Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023 [Graph], Ascend2, February 9, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372895/areas-marketing-data-quality-benefits/
