During a January 2023 global survey among marketing decision-makers, 42 percent said purchase history was the most important data type to improve business outcomes. Social media and email marketing data tied in second, each mentioned by 40 percent of the interviewees.
Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data
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Ascend2. (February 9, 2023). Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372890/marketing-data-improve-business/
Ascend2. "Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data." Chart. February 9, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372890/marketing-data-improve-business/
Ascend2. (2023). Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372890/marketing-data-improve-business/
Ascend2. "Most Important Marketing Data to Improve Business Outcomes According to Marketing Decision-makers Worldwide as of January 2023, by Type of Data." Statista, Statista Inc., 9 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372890/marketing-data-improve-business/
Ascend2, Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372890/marketing-data-improve-business/ (last visited November 10, 2024)
Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data [Graph], Ascend2, February 9, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372890/marketing-data-improve-business/
