Individuals who ordered online in Sweden 2023, by income

Published by
L. Yltävä,
Feb 9, 2024

In 2023, Swedish consumers with more disposable income were more likely to shop online. For example, about 87 percent of consumers with the highest income purchased goods via the internet. Conversely, only 63 percent of consumers with the lowest income opted for e-commerce shopping. This disparity demonstrates that income level has a direct effect on the likelihood of online shopping.

Share of online shoppers in Sweden in 2023, by income

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Release date

November 2023

Region

Sweden

Survey time period

2023

Age group

16-85 years

Special properties

consumer who have shopped online within the last three months

Supplementary notes

Distribution of income expressed in income quintiles.

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

8

Cross-border e-commerce

5

Consumers

6

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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