According to a 2023 survey carried out among marketing professionals in Italy, 59.1 percent of respondents said they invested in influencer marketing in the food sector. Around 34.8 percent of the interviewees reported spending on influencer marketing in the beauty segment, while 33.3 percent cited the lifestyle sector.
Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023
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iPress. (March 9, 2023). Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372425/top-sectors-influencer-marketing-italy/
iPress. "Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023." Chart. March 9, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372425/top-sectors-influencer-marketing-italy/
iPress. (2023). Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372425/top-sectors-influencer-marketing-italy/
iPress. "Leading Sectors for Influencer Marketing Investments According to Marketers in Italy as of March 2023." Statista, Statista Inc., 9 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372425/top-sectors-influencer-marketing-italy/
iPress, Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372425/top-sectors-influencer-marketing-italy/ (last visited September 20, 2024)
Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023 [Graph], iPress, March 9, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372425/top-sectors-influencer-marketing-italy/