As of April 2022, around 94 percent of consumers surveyed worldwide reported finding QR codes useful. Approximately 77 percent said digital out-of-home (DOOH) advertising was either "very" or "quite" informative, while 70 percent stated that it "felt really current." Another source projected that marketers' global spending on DOOH ads would surpass 15 billion U.S. dollars in 2023.
Consumers' attitudes toward digital out-of-home (DOOH) advertising worldwide as of April 2022
The source does not specify the type or the date of the survey.
The source surveyed people in Argentina, Australia, Belgium, Germany, India, Italy, Mexico, the Netherlands, Singapore, the United Kingdom, and the United States. It does not specify how many respondents were consumers and how many were marketers.
Multiple answers were possible.
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Xaxis. (May 22, 2022). Consumers' attitudes toward digital out-of-home (DOOH) advertising worldwide as of April 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372374/consumers-attitude-dooh-advertising-worldwide/
Xaxis. "Consumers' attitudes toward digital out-of-home (DOOH) advertising worldwide as of April 2022." Chart. May 22, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372374/consumers-attitude-dooh-advertising-worldwide/
Xaxis. (2022). Consumers' attitudes toward digital out-of-home (DOOH) advertising worldwide as of April 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372374/consumers-attitude-dooh-advertising-worldwide/
Xaxis. "Consumers' Attitudes toward Digital Out-of-home (Dooh) Advertising Worldwide as of April 2022." Statista, Statista Inc., 22 May 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372374/consumers-attitude-dooh-advertising-worldwide/
Xaxis, Consumers' attitudes toward digital out-of-home (DOOH) advertising worldwide as of April 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372374/consumers-attitude-dooh-advertising-worldwide/ (last visited November 13, 2024)
Consumers' attitudes toward digital out-of-home (DOOH) advertising worldwide as of April 2022 [Graph], Xaxis, May 22, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372374/consumers-attitude-dooh-advertising-worldwide/
