A survey from March 2024 found that 89 percent of Amazon Prime subscribers in the U.S. used their subscription to watch videos. The typical Amazon Prime Video subscriber was between 35 and 54 years old, with 96 percent of people of this age using their subscription to consume TV shows and movies.
Share of adults using their Amazon Prime subscription to watch videos in the United States as of March 2024, by age group
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Vorhaus Advisors. (May 15, 2024). Share of adults using their Amazon Prime subscription to watch videos in the United States as of March 2024, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372114/amazon-video-subscribers-us-age/
Vorhaus Advisors. "Share of adults using their Amazon Prime subscription to watch videos in the United States as of March 2024, by age group." Chart. May 15, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372114/amazon-video-subscribers-us-age/
Vorhaus Advisors. (2024). Share of adults using their Amazon Prime subscription to watch videos in the United States as of March 2024, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372114/amazon-video-subscribers-us-age/
Vorhaus Advisors. "Share of Adults Using Their Amazon Prime Subscription to Watch Videos in The United States as of March 2024, by Age Group." Statista, Statista Inc., 15 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372114/amazon-video-subscribers-us-age/
Vorhaus Advisors, Share of adults using their Amazon Prime subscription to watch videos in the United States as of March 2024, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372114/amazon-video-subscribers-us-age/ (last visited November 10, 2024)
Share of adults using their Amazon Prime subscription to watch videos in the United States as of March 2024, by age group [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1372114/amazon-video-subscribers-us-age/
