During a 2022 survey carried out among advertising executives from Europe, it was found that lack of education and lack of industry standards were the leading sustainability challenges facing the digital advertising industry, named by 33 percent and 30 percent of respondents, respectively. Lack of industry collaboration ranked third, mentioned by 15 percent of respondents.
Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022
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IAB Europe. (February 2, 2023). Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022 [Graph]. In Statista. Retrieved November 11, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe. "Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022." Chart. February 2, 2023. Statista. Accessed November 11, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe. (2023). Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022. Statista. Statista Inc.. Accessed: November 11, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe. "Leading Sustainability Challenges in Digital Advertising According to Advertising Executives in Europe as of December 2022." Statista, Statista Inc., 2 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe, Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1370207/sustainability-digital-advertising-challenges-europe/ (last visited November 11, 2024)
Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022 [Graph], IAB Europe, February 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1370207/sustainability-digital-advertising-challenges-europe/
