Most popular influencer genres in Mexico 2024

Most popular influencer genres in Mexico as of June 2024

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Source

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Number of respondents

2,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Social media usage in Mexico "

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Overview

6

Usage

8

Facebook

5

Instagram

5

TikTok

4

YouTube

6

Messaging apps

7

Other platforms

5

Influence marketing

6

Social commerce

6
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