According to a survey conducted in the United States in August and September 2022, nearly eight out of 10 consumers believed that marketing campaigns should be adapted to reflect the impacts of a cost of living crisis. For 11 percent of respondents, marketing communications over the six months before the survey were less sensitive and appropriate to consumers' financial situation.
Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022
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Treasure Data. (November 1, 2022). Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369418/us-consumers-perceptions-on-brand-campaigns-cost-of-living-crisis/
Treasure Data. "Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022." Chart. November 1, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369418/us-consumers-perceptions-on-brand-campaigns-cost-of-living-crisis/
Treasure Data. (2022). Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369418/us-consumers-perceptions-on-brand-campaigns-cost-of-living-crisis/
Treasure Data. "Consumers' Perceptions on Marketing Campaigns and Communications in The Face of a Cost of Living Crisis in The United States as of 2022." Statista, Statista Inc., 1 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369418/us-consumers-perceptions-on-brand-campaigns-cost-of-living-crisis/
Treasure Data, Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369418/us-consumers-perceptions-on-brand-campaigns-cost-of-living-crisis/ (last visited November 13, 2024)
Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022 [Graph], Treasure Data, November 1, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369418/us-consumers-perceptions-on-brand-campaigns-cost-of-living-crisis/
