Retail media ad spend growth in France 2019-2023, by format

Published by Statista Research Department, Apr 2, 2024
In 2023, digital retail search advertising spending in France increased by 34 percent whereas retail display increased by six percent. Search was also the stronger format in terms of spending, attracting slightly more than two thirds of total digital retail ad spend in the European country.

Change in digital retail media advertising spending in France from 2019 to 2023, by format

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Release date

February 2024

Region

France

Survey time period

2020 to 2023

Supplementary notes

Figures for the years preceding 2022 were retrieved from earlier publications.

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Statistics on " Digital retail media advertising in Europe "

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Overview

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Major players

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Germany

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France

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United Kingdom

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Marketer insights

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