During a 2023 survey, six percent of responding marketers from across the world stated they had invested 16 to 20 percent of their media budgets in retail media in 2022. In 2024, 28 percent of respondents were planning to invest this share of their budgets in retail media.
Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024
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Asociación Nacional de Anunciantes de Bolivia. (January 25, 2023). Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369351/share-budget-retail-media-worldwide/
Asociación Nacional de Anunciantes de Bolivia. "Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024." Chart. January 25, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369351/share-budget-retail-media-worldwide/
Asociación Nacional de Anunciantes de Bolivia. (2023). Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369351/share-budget-retail-media-worldwide/
Asociación Nacional de Anunciantes de Bolivia. "Share of Media Budgets Invested in Retail Media According to Marketers Worldwide in 2022 and 2024." Statista, Statista Inc., 25 Jan 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369351/share-budget-retail-media-worldwide/
Asociación Nacional de Anunciantes de Bolivia, Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369351/share-budget-retail-media-worldwide/ (last visited November 10, 2024)
Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024 [Graph], Asociación Nacional de Anunciantes de Bolivia, January 25, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1369351/share-budget-retail-media-worldwide/
