During a global 2022 survey, 84 percent of responding advertising agencies stated that there was some or high scarcity of data and analytics skills in the marketplace. Measurement abilities followed with 74 percent.
Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022
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World Federation of Advertisers. (July 28, 2022). Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers. "Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers. (2022). Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers. "Scarcest Skills in The Advertising Media Marketplace According to Agencies Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368472/scarce-skills-ad-media-agencies/
World Federation of Advertisers, Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368472/scarce-skills-ad-media-agencies/ (last visited November 10, 2024)
Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368472/scarce-skills-ad-media-agencies/
