During a global 2022 survey, 84 percent of responding advertisers stated that there was some or high scarcity of data and analytics skills in the job market. Gaming and metaverse abilities followed with 73 percent.
Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022
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World Federation of Advertisers. (July 28, 2022). Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers. "Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers. (2022). Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers. "Scarcest Skills in The Advertising Media Marketplace According to Advertisers Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers, Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368465/scarce-skills-ad-media-advertisers/ (last visited November 10, 2024)
Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1368465/scarce-skills-ad-media-advertisers/
