According to the survey conducted in October and November 2022, 52 percent of U.S. consumers were likely to increase their participation in loyalty programs over the coming year. Among Millennials, the share was higher: Nearly seven out of 10 consumers aged 26 to 40 years intended to join loyalty programs. Over half of Gen Z consumers were likely to expand their participation in loyalty programs.
Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marigold. (February 21, 2023). Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation." Chart. February 21, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. (2023). Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Share of Consumers Intending to Increase Their Participation in Loyalty Programs in The United States as of November 2022, by Generation." Statista, Statista Inc., 21 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold, Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/ (last visited September 20, 2024)
Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation [Graph], Marigold, February 21, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/