CTV ad fraud worldwide Q2 2024, by device
In the second quarter of 2024, 40 percent of traffic to connected TV (CTV) advertising on Vizio devices was invalid worldwide. The invalid traffic (IVT) rate on Xiaomi devices amounted to 29 percent.
Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024
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Starter Account
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Pixalate. (September 5, 2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024." Chart. September 5, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. (2024). Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid on Selected Devices Worldwide in 2nd Quarter 2024." Statista, Statista Inc., 5 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366823/connected-tv-device-ad-fraud-worldwide/
Pixalate, Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366823/connected-tv-device-ad-fraud-worldwide/ (last visited November 13, 2024)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024 [Graph], Pixalate, September 5, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366823/connected-tv-device-ad-fraud-worldwide/