The results of a study of free ad-supported TV (FAST) services worldwide show that news content genre was the best performing when it comes to advertising effectiveness, with news channels on the measured FAST platforms garnering 35 percent of ad impressions in the fourth quarter of 2023. The second-ranked genres, movies and nature and wildlife, both attracted eight percent of ad impressions at the same time period.
Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2023, by share of ad impressions
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Amagi Corporation. (January 25, 2024). Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2023, by share of ad impressions [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366653/leading-genres-fast-services-ad-impressions-world/
Amagi Corporation. "Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2023, by share of ad impressions." Chart. January 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366653/leading-genres-fast-services-ad-impressions-world/
Amagi Corporation. (2024). Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2023, by share of ad impressions. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366653/leading-genres-fast-services-ad-impressions-world/
Amagi Corporation. "Leading Content Genres on Free Ad-supported Streaming Tv (Fast) Services Worldwide in 4th Quarter 2023, by Share of Ad Impressions." Statista, Statista Inc., 25 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366653/leading-genres-fast-services-ad-impressions-world/
Amagi Corporation, Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2023, by share of ad impressions Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366653/leading-genres-fast-services-ad-impressions-world/ (last visited November 10, 2024)
Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2023, by share of ad impressions [Graph], Amagi Corporation, January 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366653/leading-genres-fast-services-ad-impressions-world/
