In 2023, "YouTube" was the most searched keyword on Google, with over 340 million monthly online searches. In addition, the keyword had over 2.1 billion online searches yearly, while over 98 percent of its traffic was organic. The second most popular keyword was "Facebook," with 238 million monthly searches. "Pornhub" ranked third with approximately 189 million searches monthly. Additionally, the keyword "weather" ranked fourth, with around 147 million searches monthly.
Most popular keywords on Google search worldwide in 2023, by monthly search volume
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SimilarWeb. (January 17, 2024). Most popular keywords on Google search worldwide in 2023, by monthly search volume [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366210/most-searched-google-keywords/
SimilarWeb. "Most popular keywords on Google search worldwide in 2023, by monthly search volume." Chart. January 17, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366210/most-searched-google-keywords/
SimilarWeb. (2024). Most popular keywords on Google search worldwide in 2023, by monthly search volume. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366210/most-searched-google-keywords/
SimilarWeb. "Most Popular Keywords on Google Search Worldwide in 2023, by Monthly Search Volume." Statista, Statista Inc., 17 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366210/most-searched-google-keywords/
SimilarWeb, Most popular keywords on Google search worldwide in 2023, by monthly search volume Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366210/most-searched-google-keywords/ (last visited November 10, 2024)
Most popular keywords on Google search worldwide in 2023, by monthly search volume [Graph], SimilarWeb, January 17, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366210/most-searched-google-keywords/
