According to a survey conducted across 18 countries in 2021, K-beauty was the most commonly consumed type of Hallyu content or product, with around 32 percent of respondents stated that they used such products. Other commonly consumed contents or products included K-dramas and K-fashion, at around 31 percent and 29 percent each.
Most consumed Hallyu contents from South Korea as of December 2021, by type of contents
among international Hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). Most consumed Hallyu contents from South Korea as of December 2021, by type of contents [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. "Most consumed Hallyu contents from South Korea as of December 2021, by type of contents." Chart. December 14, 2022. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. (2022). Most consumed Hallyu contents from South Korea as of December 2021, by type of contents. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange. "Most Consumed Hallyu Contents from South Korea as of December 2021, by Type of Contents." Statista, Statista Inc., 14 Dec 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366004/south-korea-hallyu-consumption-by-content-type/
Korean Foundation for International Cultural Exchange, Most consumed Hallyu contents from South Korea as of December 2021, by type of contents Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366004/south-korea-hallyu-consumption-by-content-type/ (last visited September 19, 2024)
Most consumed Hallyu contents from South Korea as of December 2021, by type of contents [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1366004/south-korea-hallyu-consumption-by-content-type/