During a September 2022 survey, 40 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they were planning to adopt a marketing automation platform in the following six to 12 months, whereas 20 percent stated they were planning to retire that technology.
Technologies marketing professionals were planning to adopt or retire worldwide in 2023
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Lotame. (October 30, 2022). Technologies marketing professionals were planning to adopt or retire worldwide in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365587/martech-ad-tech/
Lotame. "Technologies marketing professionals were planning to adopt or retire worldwide in 2023." Chart. October 30, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365587/martech-ad-tech/
Lotame. (2022). Technologies marketing professionals were planning to adopt or retire worldwide in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365587/martech-ad-tech/
Lotame. "Technologies Marketing Professionals Were Planning to Adopt or Retire Worldwide in 2023." Statista, Statista Inc., 30 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365587/martech-ad-tech/
Lotame, Technologies marketing professionals were planning to adopt or retire worldwide in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365587/martech-ad-tech/ (last visited November 10, 2024)
Technologies marketing professionals were planning to adopt or retire worldwide in 2023 [Graph], Lotame, October 30, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365587/martech-ad-tech/