A global survey in 2022 found out that 90 percent of marketing professionals across 35 countries were using artificial intelligence (AI) tools in order to automate customer interactions, compared to 88 percent in 2021. Another 88 percent of marketers working with AI shared that it helped them personalize the customer journey across channels - a share that remained the same as the year before.
Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022
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Salesforce Research. (September 13, 2022). Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365066/ai-usage-marketing/
Salesforce Research. "Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022." Chart. September 13, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365066/ai-usage-marketing/
Salesforce Research. (2022). Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365066/ai-usage-marketing/
Salesforce Research. "Ways in Which Marketers Used Artificial Intelligence (Ai) Worldwide in 2021 and 2022." Statista, Statista Inc., 13 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365066/ai-usage-marketing/
Salesforce Research, Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365066/ai-usage-marketing/ (last visited November 10, 2024)
Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022 [Graph], Salesforce Research, September 13, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1365066/ai-usage-marketing/
