According to a survey conducted among adults in the United States between January and February 2023, M&Ms was the most popular brand running an ad at Super Bowl LVII, with a net favorability rating of 78. Doritos followed with a net favorability rating of 75, while Pringles completed the top three with a rating of 70. Snack brands dominated the ranking, nabbing four top five spots, while seven of the top 10 brands functioned within the broader food and beverage category.
Most popular brands advertising at Super Bowl LVII in the United States as of February 2023, by net favorability rating
Net favorability rating equals to the share of respondents with a favorable opinion minus the share with an unfavorable opinion. Survey only includes brands confirmed to be advertising at Super Bowl LVII as of January 30, 2023.
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Morning Consult. (February 7, 2023). Most popular brands advertising at Super Bowl LVII in the United States as of February 2023, by net favorability rating [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364842/most-popular-brands-advertising-super-bowl-us/
Morning Consult. "Most popular brands advertising at Super Bowl LVII in the United States as of February 2023, by net favorability rating ." Chart. February 7, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364842/most-popular-brands-advertising-super-bowl-us/
Morning Consult. (2023). Most popular brands advertising at Super Bowl LVII in the United States as of February 2023, by net favorability rating . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364842/most-popular-brands-advertising-super-bowl-us/
Morning Consult. "Most Popular Brands Advertising at Super Bowl Lvii in The United States as of February 2023, by Net Favorability Rating ." Statista, Statista Inc., 7 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364842/most-popular-brands-advertising-super-bowl-us/
Morning Consult, Most popular brands advertising at Super Bowl LVII in the United States as of February 2023, by net favorability rating Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364842/most-popular-brands-advertising-super-bowl-us/ (last visited November 10, 2024)
Most popular brands advertising at Super Bowl LVII in the United States as of February 2023, by net favorability rating [Graph], Morning Consult, February 7, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364842/most-popular-brands-advertising-super-bowl-us/
