Generation Z was most likely to watch the option without advertising by Discovery Plus on a daily basis, according to a survey conducted in November 2022, with eight percent of U.S. respondents in this generation stating to do so. By contrast, baby boomers were least likely to use this streaming option on a daily basis. Baby boomers were also the age group with the biggest share of respondents stating to not have used Discovery+ without ads at all in the month prior to the survey.
Frequency of watching Discovery Plus without ads in the United States in 2022, by generation
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Morning Consult. (November 8, 2022). Frequency of watching Discovery Plus without ads in the United States in 2022, by generation [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Discovery Plus without ads in the United States in 2022, by generation." Chart. November 8, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Discovery Plus without ads in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Discovery Plus without Ads in The United States in 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Discovery Plus without ads in the United States in 2022, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/ (last visited September 20, 2024)
Frequency of watching Discovery Plus without ads in the United States in 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/