Seven percent of Gen Z and Gen X, and eight percent of millennials in the U.S. watched Discovery+ with ads on a daily basis, according to a survey conducted in November 2022. By contrast, baby boomers did not use this streaming option on a daily basis at all. Baby boomers were also the age group with the biggest share of respondents stating to not have used Discovery+ with ads at all in the month prior to the survey.
Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation
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Morning Consult. (November 8, 2022). Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation." Chart. November 8, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Discovery Plus with Ads in The United States as of November 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/ (last visited September 20, 2024)
Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/