A consumer survey carried out in the United States in October 2022 found that the most popular activity for young women (18 to 24 years old) with about two hours to spare, was to watch big brand SVODs. The consumption of social media was the next most popular activity for just over a quarter (26 percent) of respondents. Accessing gaming sources was mentioned by eight percent of responding women.
First choice of two-hour entertainment according to female consumers aged 18-24 in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, female consumers
Supplementary notes
Please tell us which of the entertainment sources you use you’d be most likely to turn to first in each of the following specific situations. What's your first choice when you have 2+ hours available?
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Hub Entertainment Research. (November 17, 2022). First choice of two-hour entertainment according to female consumers aged 18-24 in the United States as of October 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364201/first-choice-two-hour-entertainment-female-consumer-18to24-us/
Hub Entertainment Research. "First choice of two-hour entertainment according to female consumers aged 18-24 in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364201/first-choice-two-hour-entertainment-female-consumer-18to24-us/
Hub Entertainment Research. (2022). First choice of two-hour entertainment according to female consumers aged 18-24 in the United States as of October 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364201/first-choice-two-hour-entertainment-female-consumer-18to24-us/
Hub Entertainment Research. "First Choice of Two-hour Entertainment According to Female Consumers Aged 18-24 in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364201/first-choice-two-hour-entertainment-female-consumer-18to24-us/
Hub Entertainment Research, First choice of two-hour entertainment according to female consumers aged 18-24 in the United States as of October 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364201/first-choice-two-hour-entertainment-female-consumer-18to24-us/ (last visited November 10, 2024)
First choice of two-hour entertainment according to female consumers aged 18-24 in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364201/first-choice-two-hour-entertainment-female-consumer-18to24-us/
