During a 2023/24 survey, 71 percent of responding marketers from the United States stated that they used incremental sales results to measure their retail marketing efforts. Driving brand awareness was cited by 18 percent of respondents as a KPI they used.
Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024
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ANA. (July 31, 2024). Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364140/retail-media-kpis-usa/
ANA. "Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024." Chart. July 31, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364140/retail-media-kpis-usa/
ANA. (2024). Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364140/retail-media-kpis-usa/
ANA. "Key Performance Indicators (Kpis) Used to Measure Retail Media Network (Rmn) Advertising Effectiveness According to Marketers in The United States as of January 2024." Statista, Statista Inc., 31 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364140/retail-media-kpis-usa/
ANA, Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364140/retail-media-kpis-usa/ (last visited November 10, 2024)
Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024 [Graph], ANA, July 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364140/retail-media-kpis-usa/
