In a survey of U.S. consumers conducted in October 2022, it was found that more than half of young women aged 18 to 24 were likely to use social media when they had about 15 minutes to spare. Big brand SVODs were mentioned by 16 percent of this group. Streaming music was the next most popular type of entertainment for seven percent of respondents.
First choice of 15-minute entertainment according to female consumers aged 18-24 in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, female consumers
Supplementary notes
Please tell us which of the entertainment sources you use you’d be most likely to turn to first in each of the following specific situations. What's your first choice when you have 10-15 minutes available?
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Hub Entertainment Research. (November 17, 2022). First choice of 15-minute entertainment according to female consumers aged 18-24 in the United States as of October 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364135/first-choice-15min-entertainment-female-consumer-18to24-us/
Hub Entertainment Research. "First choice of 15-minute entertainment according to female consumers aged 18-24 in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364135/first-choice-15min-entertainment-female-consumer-18to24-us/
Hub Entertainment Research. (2022). First choice of 15-minute entertainment according to female consumers aged 18-24 in the United States as of October 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364135/first-choice-15min-entertainment-female-consumer-18to24-us/
Hub Entertainment Research. "First Choice of 15-minute Entertainment According to Female Consumers Aged 18-24 in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364135/first-choice-15min-entertainment-female-consumer-18to24-us/
Hub Entertainment Research, First choice of 15-minute entertainment according to female consumers aged 18-24 in the United States as of October 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364135/first-choice-15min-entertainment-female-consumer-18to24-us/ (last visited November 10, 2024)
First choice of 15-minute entertainment according to female consumers aged 18-24 in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1364135/first-choice-15min-entertainment-female-consumer-18to24-us/
