In the United States, the daily use of HBO Max without advertsing was most common among millennials, as well as users from Generation Z, according to a survey conducted in November 2022. 14 and 15 percent of respondents in these age groups, respectively, watched the streaming service without advertising in the month prior to the survey. Baby boomers were least likely to use this streaming option every day, with a share of just two percent.
Frequency of watching HBO Max without ads in the past month in the United States as of November 2022, by generation
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Morning Consult. (November 8, 2022). Frequency of watching HBO Max without ads in the past month in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1363425/use-hbo-max-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching HBO Max without ads in the past month in the United States as of November 2022, by generation." Chart. November 8, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1363425/use-hbo-max-without-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching HBO Max without ads in the past month in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1363425/use-hbo-max-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Hbo Max without Ads in The past Month in The United States as of November 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1363425/use-hbo-max-without-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching HBO Max without ads in the past month in the United States as of November 2022, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1363425/use-hbo-max-without-ads-frequency-united-states-generation/ (last visited September 20, 2024)
Frequency of watching HBO Max without ads in the past month in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1363425/use-hbo-max-without-ads-frequency-united-states-generation/