Edelman trust index worldwide 2023-2024, by country

Published by
Einar H. Dyvik,
Jul 4, 2024

The Edelman trust index of 2024 shows a varied level of trust in the government, media, business, and non-governmental organizations (NGOs). China showed the highest average trust level at 79 percent, followed by India at 76. On the other hand, Argentina, Japan, and the United Kingdom all had scores under 40 percent. 

Edelman trust index worldwide based on average trust in selected institutions in 2023 and 2024, by country

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Release date

January 2024

Region

Worldwide

Survey time period

November 3 to 22, 2023

Number of respondents

32,000*

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Selected institutions: government, business, NGOs, and media.

* Around 1,150 respondents per country, survey conducted in 28 countries.
Age of respondents not stated.

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