Concerning the 11 selected segments, the segment Others has the largest market share with 45 percent. Contrastingly, Grindr is ranked last, with two percent. Their difference, compared to Others, lies at 43 percentage points.
Data provided by Statista Market Insights are estimates.
Definition:
Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.
Structure:
The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.
Additional Information
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
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Statista. (October 28, 2022). Brand market share of leading online dating services worldwide as of 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1362156/global-dating-services-market-share/
Statista. "Brand market share of leading online dating services worldwide as of 2022." Chart. October 28, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1362156/global-dating-services-market-share/
Statista. (2022). Brand market share of leading online dating services worldwide as of 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1362156/global-dating-services-market-share/
Statista. "Brand Market Share of Leading Online Dating Services Worldwide as of 2022." Statista, Statista Inc., 28 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1362156/global-dating-services-market-share/
Statista, Brand market share of leading online dating services worldwide as of 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1362156/global-dating-services-market-share/ (last visited September 20, 2024)
Brand market share of leading online dating services worldwide as of 2022 [Graph], Statista, October 28, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1362156/global-dating-services-market-share/