According to a survey of 2022, 61 percent of respondents answered that the digital display (static) on mobile was the most popular advertising format. It was used by those who had measured ad attention for campaigns in Australia. The source revealed that ad attention measurement is mostly being seen as a way to gain insight for media planning decisions or changes.
Advertising formats where ad attention has been measured in Australia in 2022
Advertising professionals who influence advertising decisions
Supplementary notes
Question: For what types of advertising have you or your clients measured attention?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
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IAB Australia. (October 5, 2022). Advertising formats where ad attention has been measured in Australia in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia. "Advertising formats where ad attention has been measured in Australia in 2022." Chart. October 5, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia. (2022). Advertising formats where ad attention has been measured in Australia in 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia. "Advertising Formats Where Ad Attention Has Been Measured in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia, Advertising formats where ad attention has been measured in Australia in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1360068/australia-ad-formats-to-measure-ad-attention/ (last visited November 10, 2024)
Advertising formats where ad attention has been measured in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
