In September 2022, social media users in the United States generated two billion likes and interactions on Instagram Reels. In comparison, TikTok generated approximately one billion likes in the examined period. Content posted on YouTube's own short-video feature - YouTube Shorts - generated 29 million likes in the examined period.
Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022
(in millions)
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comScore. (December 21, 2022). Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359917/us-social-video-engagement/
comScore. "Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions)." Chart. December 21, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359917/us-social-video-engagement/
comScore. (2022). Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359917/us-social-video-engagement/
comScore. "Number of Likes and Interaction Generated on Short Video Platforms from Social Media Users in The United States in September 2022 (in Millions)." Statista, Statista Inc., 21 Dec 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359917/us-social-video-engagement/
comScore, Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359917/us-social-video-engagement/ (last visited November 10, 2024)
Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions) [Graph], comScore, December 21, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359917/us-social-video-engagement/
