Leading celebrities India 2023, by brand value

Indian cricketer, Virat Kohli, emerged as the leading celebrity with the highest brand value across India, grossing over 227 million U.S. dollars in 2023. Bollywood actor Ranveer Singh was the second most-valued celebrity in the South Asian country, with a brand value of about 203 million U.S. dollars that year. Celebrity endorsers are a key element of marketing campaigns among companies seeking mass brand awareness in India.

Celebrity endorsement

Featuring celebrities in advertising has long been a powerful marketing strategy in India, where fans often idolize their favorite sports and on-screen stars. This strong emotional connection is leveraged by brands to enhance their market presence. In 2023, the leading 10 celebrities collectively endorsed over 400 products, reflecting a growth from the previous year. These high-profile endorsements boost consumer trust and significantly drive brand visibility in an increasingly competitive marketplace. Brands also strategically partner with celebrities to reach their target audience, with emerging Gen Z icons like Sara Ali Khan and Shubman Gill gaining popularity as brand endorsers. 

Influence of Indian celebrities

Beyond their professional careers, top celebrities in India play a critical role in influencing consumer choices through brand endorsements. Their immense popularity and reach, particularly on social media platforms, provide brands with direct access to vast and diverse audiences. A 2022 survey revealed that 59 percent of Indian consumers were more likely to try a product recommended by their favorite influencer, highlighting the role celebrities play in shaping purchase decisions through their endorsements.