During a survey carried out in late 2022 among ad investment decision makers in the United States, 52 percent of respondents stated they were planning to focus somewhat or significantly more time and/or resources on creator/influencer ads or partnerships in 2023 than they had in 2022. On the other hand, nine percent of respondents said they would focus less on this type of marketing.
Change in attention paid to digital advertising strategies and formats in the United States in 2023
(versus 2022)
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Website (hallaminternet.com). (December 21, 2022). Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359795/digital-ad-strategies-usa/
Website (hallaminternet.com). "Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022)." Chart. December 21, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359795/digital-ad-strategies-usa/
Website (hallaminternet.com). (2022). Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359795/digital-ad-strategies-usa/
Website (hallaminternet.com). "Change in Attention Paid to Digital Advertising Strategies and Formats in The United States in 2023 (versus 2022)." Statista, Statista Inc., 21 Dec 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359795/digital-ad-strategies-usa/
Website (hallaminternet.com), Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359795/digital-ad-strategies-usa/ (last visited November 10, 2024)
Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022) [Graph], Website (hallaminternet.com), December 21, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359795/digital-ad-strategies-usa/
