In 2023, PC ads accounted for merely 2.8 percent of China's internet advertising market, reaching the lowest point. PC was the market pillar for online ads back in a decade ago, yet the rising smartphone usage has driven the shift from PC to mobile devices.
Distribution of internet advertising market in China from 2015 to 2023 with estimates until 2025, by device
The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude live-streaming, variety show titles, and sponsorship ads.
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QuestMobile. (March 26, 2024). Distribution of internet advertising market in China from 2015 to 2023 with estimates until 2025, by device [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile. "Distribution of internet advertising market in China from 2015 to 2023 with estimates until 2025, by device." Chart. March 26, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile. (2024). Distribution of internet advertising market in China from 2015 to 2023 with estimates until 2025, by device. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile. "Distribution of Internet Advertising Market in China from 2015 to 2023 with Estimates until 2025, by Device." Statista, Statista Inc., 26 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile, Distribution of internet advertising market in China from 2015 to 2023 with estimates until 2025, by device Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359381/china-internet-advertising-distribution-by-device/ (last visited November 10, 2024)
Distribution of internet advertising market in China from 2015 to 2023 with estimates until 2025, by device [Graph], QuestMobile, March 26, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1359381/china-internet-advertising-distribution-by-device/
