According to a survey about the movie consumer behavior in China released in April 2022, over 60 percent of respondents said they watched movies on online movie platforms between one and four times a month. The same survey found out that more respondents preferred content on short video apps and video streaming sites to movies in cinemas.
Share of respondents watching movies on online video platforms in China as of March 2022, by frequency
Among the respondents, 52.8% were males and 47.2% were females; 33.3% were 25 years old or below and 66.7% were older than 25 years; 13.8% lived in tier-1 cities, 44.9% in tier-2, 19.5% in tier-3, and 21.8% were from tier-4 cities.
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Tencent QQ. (April 13, 2022). Share of respondents watching movies on online video platforms in China as of March 2022, by frequency [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ. "Share of respondents watching movies on online video platforms in China as of March 2022, by frequency." Chart. April 13, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ. (2022). Share of respondents watching movies on online video platforms in China as of March 2022, by frequency. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ. "Share of Respondents Watching Movies on Online Video Platforms in China as of March 2022, by Frequency." Statista, Statista Inc., 13 Apr 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ, Share of respondents watching movies on online video platforms in China as of March 2022, by frequency Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358543/china-online-movie-consumption-frequency/ (last visited November 10, 2024)
Share of respondents watching movies on online video platforms in China as of March 2022, by frequency [Graph], Tencent QQ, April 13, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358543/china-online-movie-consumption-frequency/
