According to a survey conducted in 2021, three-quarters of Canadian LGBTQIA+ shoppers believed that brands and stores could make a difference by showing their support to the LGBTQIA+ community. More than half of respondents also believed they were more likely to buy from brands and stores that demonstrate their support.
Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021
Characteristic
Share of respondents
I believe brands & stores can make a difference by showing their support to the LGBTQIA+ community
75%
I am more likely to purchase a brand or shop at a store if they demonstrate support for the LGBTQIA+ community
55%
I feel that brands & stores who engage with the LGBTQIA+ community are more trustworthy than those who do not
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Numerator. (October 13, 2021). Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. "Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021." Chart. October 13, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. (2021). Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. "Perception of Brand Initiatives among Lgbtqia+ Consumers in Canada in 2021." Statista, Statista Inc., 13 Oct 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator, Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/ (last visited November 13, 2024)
Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 [Graph], Numerator, October 13, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
