According to a survey conducted among Generation Z consumers in the United States in May 2022, 22 percent of respondents said they thought brands should campaign, promote, and speak publicly about anti-racism the most. This was followed by 19 percent of respondents citing sustainability and environmentalism as an issue brands should promote.
Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Latana. (November 15, 2022). Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1353287/leading-issues-gen-z-consumers-think-brands-should-promote-us/
Latana. "Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022." Chart. November 15, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1353287/leading-issues-gen-z-consumers-think-brands-should-promote-us/
Latana. (2022). Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1353287/leading-issues-gen-z-consumers-think-brands-should-promote-us/
Latana. "Leading Issues Generation Z Consumers Think Brands Should Promote The Most in The United States as of May 2022." Statista, Statista Inc., 15 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1353287/leading-issues-gen-z-consumers-think-brands-should-promote-us/
Latana, Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1353287/leading-issues-gen-z-consumers-think-brands-should-promote-us/ (last visited September 20, 2024)
Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022 [Graph], Latana, November 15, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1353287/leading-issues-gen-z-consumers-think-brands-should-promote-us/